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Vitality National has researched the demographic profile of the shire which presented a summarised version below.
According to local and ABS statistical sources, research has shown that older residents are reluctant to move from their locality. They therefore usually relocate within the same region where they are provided with familiar services, entertainment, safety, security and care. An Integrated care model such as Sweetwater will reduce the problem of relocation, which in many cases causes psychological hardship.
There is a large base of unsatisfied demand in country areas with older residents looking for a quality product to satisfy their needs as they age.
There is a large concentration of the population over the age of 65 years in the Greater Hume area.
A large percentage of this population in this catchment area have been at the same address for five years or longer. This demonstrates a positive empathy for the area and underlines the importance of location in the decision to move to a retirement village.
There are no other retirement villages such as this in the shire at present.
Real estate prices in the area suggest that there will be enough flexibility in pricing to provide the majority of future residents with the opportunity to purchase at Sweetwater. |